Friday, July 25, 2014

Latest Looks: Inside the ASICS NYC Meatpacking District

Thought I'd give you a virtual look at some of the coolest new stuff at the ASICS Meatpacking District Store in NYC. It's located on 14th Street between 9th and 10th Avenues, across from the Apple Store in what is now one of the hottest parts of town. You can find all of this stuff on asics.com.






















Here's my friend Justin, a store staffer who's also an endurance cyclist and marathoner, holding up one of the new Favorite Half-Zips in the color he's planning to buy himself . . .





There are a lot of new touches to this including the light and breathable fabric around the thumb holes, as you can see pictured here from the ASICS product page. I'll be running in this.



Like this Urban Run tee below?



I do. So do others I see. And they have stacks of them, or it's $34 at asics.com. . .



Happiness is a wall of running shoes. Here are four categories I was looking at . . .

CUSHIONING




SPEED




TRAINING




MAXIMUM SUPPORT




There's a whole wall full of those for women as well, obviously. I just did a Follow Friday (#FF) on my ASICS @Marathoner account on Twitter, listing every ASICS retail account around the world, and if you follow those, then you will see some really cool ways they show off their own hot items that are just-in. If I could walk out of the ASICS NYC Meatpacking District Store with one box of shoes right now, I believe it probably would be . . .



. . . and maybe this . . .



There is still room in my sock drawer for a new pair of these . . .



In a matter of hours, I will be looping Central Park in the New York City Marathon Long Training Run #1. We are being blessed with some unbelievably fantastic summer weather lately in the Big Apple, and I figured we earned it after that last winter that tested one's soul. So on these #SummerRunnin days, my thoughts are still of running in tops like these . . .





Make sure the ASICS Meatpacking District Store is a stop on your next trip to New York, or head on down if you're in the area. It's like a playland if you love ASICS, as I do. They have the best shoe testing treadmill area in NYC, so be sure to let the pros there test you and get in the right type of shoe for you so you always get to the start line healthy. Tell 'em ASICS @Marathoner sent you.